Google appears to be bolding textual content inside the Google Search Generative Expertise AI reply snapshot when that textual content matches half or all the question. Google does this with the traditional search end result snippets and now appears to be doing it right here, within the new Google SGE.

This was noticed by Khushal Bherwani who posted about it on X and I used to be truly capable of replicate it, here’s a screenshot:

Listed below are screenshots from Khushal:

🆕 SGE with daring highlighted end result
New to me pic.twitter.com/19zA7HTqRz

— Khushal Bherwani (@b4k_khushal) October 24, 2023

That is small however it’s a vital SERP element.

There’s additionally this new hyperlink format, a bit completely different from the earlier hyperlink codecs and hyperlink playing cards. This was noticed by Glenn Gabe:

Listed below are extra screenshots:

I will replicate that characteristic, although it appears to be restricted to queries about wars particularly. Can you discover it for various kinds of queries? pic.twitter.com/rbv6f4nEtw

— Kenichi Suzuki💫鈴木謙一 (@suzukik) October 25, 2023

Discussion board dialogue at X.