These days, it’s straightforward to run a weblog. Merely head to your generative AI instrument of alternative, insert a immediate, and also you’re good to go. However is it actually that easy? Spoiler: no. Generated content material isn’t as unique as one thing you’ve written your self. And there’s one other factor AI doesn’t take note of: accessibility. 

With over 100 million customers, ChatGPT is an AI instrument that most individuals know and use. And it’s straightforward to see why: inside seconds, you could be a content material author too. No want to rent different individuals, which implies you’ll be able to spend your priceless cash on different elements of your online business.

Besides that’s not actually the way it works. A pc isn’t human. It doesn’t know your viewers the best way you do. You would possibly immediate it to sound hip and relatable for individuals between 18 and 25 who’re fascinated about gaming, however how nuanced will that textual content be? 

Moreover, there’s one factor generative AI instruments can’t make it easier to with: accessibility. 

Know your viewers – no, actually

Do you know that 1.3 billion individuals have a incapacity? That’s 16% of the worldwide inhabitants. Likelihood is at the least some of your viewers has a incapacity, too. So have you ever taken them under consideration? 

As a result of, let’s face it, AI instruments haven’t. ChatGPT is a identified perpetrator of biases, and different instruments are not any exception. They don’t concern themselves with variety, as a result of they’re not human. However you’re. So, inform me: How many individuals in your viewers have a visible impairment? What number of are colorblind? Are you aware? And, maybe extra importantly, do you care? 

Why accessibility issues

An alternate title can be ‘why you need to care about different individuals’, as a result of that’s what it boils all the way down to. Would you like different individuals to have entry to the identical info that you just do? Then, you’ll need to put in an effort into making your website, weblog, and product accessible for everybody.

If that’s not sufficient motive, then take into consideration your income. Your clicks. Your site visitors. When you haven’t catered to individuals with disabilities or visible impairment earlier than, they’re primarily an untapped market. Think about people who find themselves colorblind and might’t use your product, for instance. By specializing in accessibility, you’ll create an app or product everybody can use. Isn’t that great?

Can’t you might have each?

I get it. Time is cash, and by utilizing generative instruments, you’re saving each. So, is there no hope in any respect? If we’re content material, the reply is: sure, however. You need to use AI instruments to make it simpler to jot down content material. However you need to use them as simply that: instruments. 

Let’s have a look at it this fashion: by writing content material, generative AI will prevent time. You received’t must provide you with weblog publish subjects or battle to jot down a single paragraph. As a substitute, you’ll have extra time to evaluation and edit and to make sure your content material is simple to learn for individuals with disabilities. That’s a win-win, isn’t it? 

A couple of fast ideas

Let’s say you’ve generated a weblog publish. Now, you need to ensure that it’s straightforward to learn for individuals who use a display screen reader, for instance. Right here’s a few issues you need to look out for: 

• Preserve your sentences quick. It’s simpler to maintain observe of the purpose you’re making an attempt to make in case your sentences are quick. Between 20 and 25 phrases is ideal.
• Don’t use acronyms or abbreviations. Display readers received’t learn these like a human would. They spell them out, letter by letter. When you’re writing for your online business, this won’t be an issue, as a result of it seems extra skilled if you happen to write it out.
• Ensure photographs have Alt-Textual content or Alt Tags. As a result of that’s what display screen readers will learn aloud. So, use factually appropriate and correct info to explain the pictures in your weblog and website. 

When you want extra ideas, we’ve acquired a publish that discusses methods to write good alt texts. The publish is about social media, however the info is helpful to your website and weblog as nicely.

Conclusion: don’t give AI an excessive amount of energy

Reality be advised, the issue with AI instruments is how a lot energy individuals give them. We’ve stated it earlier than, and we’ll say it once more: they’re instruments. You’re meant to make use of them to your benefit, not allow them to run wild like a Roomba and belief that they’ll maintain your home clear. 

As a result of identical to a Roomba isn’t good at cleansing corners (as a result of it’s a circle), generative AI instruments can’t create various, private, and accessible content material. You’ve acquired to do at the least a few of the work your self. And belief us, it’s value it! 

Learn extra: Are we digging our personal gap with generative AI? »