Posted by Paul Feng – Vice President of Product Administration, Google Play

Our annual Playtime occasion sequence kicks off tomorrow, with bulletins from our product groups and insights from native Google specialists. In case you’re not one of many attendees becoming a member of us in particular person this yr, right here’s a sneak preview of the product information we’ll be sharing that can assist you develop profitable, long-term companies on Google Play.

Try our high 5 updates within the video beneath, or learn on for the total checklist.

Extra methods to spice up progress and engagement

This yr, we improved three of our most impactful choices: customized retailer listings, the deep hyperlinks web page in Play Console, and Google Play Video games on PC.

Customized retailer listings allow you to optimize your conversion fee and acquisitions by creating completely different messaging for various person segments. Lots of you will have already been utilizing your 50 customized retailer listings to tailor your messaging by nation, pre-registration standing, Google Adverts campaigns, or to inactive customers.

Now, we’re making it even simpler to create and handle your listings with the flexibility to:

• Save your listings as a draft to proceed enhancing later
• Schedule your listings to publish if you need and for the length you select
• Take a look at your listings with a portion of your viewers earlier than rolling them out

Final yr, we launched a brand new Play Console web page devoted to deep hyperlinks that can assist you uncover extra alternatives for progress and engagement. This web page flags damaged deep hyperlinks and supplies detailed steerage on the right way to repair them, in addition to helps you rationalize your web-to-app mapping by reviewing your high web site URLs and their deep hyperlink standing.

This yr, we improved the web page with new metrics and insights that can assist you benefit from your deep hyperlink technique. Now you can:

• Ensure the touchdown pages out of your ad campaigns are deep-linked
• See the proportion of your top-performing URLs which were deep-linked, so you’ll be able to see the place you will have a possibility to direct extra customers to your app
• Discover out what proportion of customers together with your app put in would have the URL open contained in the app

For sport builders, we’ve expanded our Google Play Video games on PC beta that can assist you develop your person base. Since we launched this system final yr, we’ve seen an amazing quantity of progress. Google Play Video games on PC at present reaches customers in additional than 120 international locations, providing over 3,000 titles together with Conflict of Clans, Conflict Royale, Free Fireplace MAX, and Indignant Birds 2^*. Be taught extra about how Google Play Video games on PC has improved the standard of the gaming expertise to speed up your progress.

Extra methods to succeed in your monetization targets

That will help you extra successfully generate income out of your audiences, we’re rolling out new options on our commerce platform that can assist you optimize your costs, attain extra consumers, and higher handle person purchases.

At this yr’s I/O, we launched worth experiments for in-app merchandise, permitting you to check worth factors and optimize for native buying energy at scale. Subsequent month, you’ll have the ability to:

• Save your experiments as drafts to edit later
• Take away a poorly performing variant through the experiment
• See warning notifications for potential worth configuration points
• Apply the ”successful” worth to any and all merchandise inside the experiment

We’ve additionally began mechanically updating our min/max worth ranges to replicate forex fluctuations towards the US greenback, and also you’ll see a brand new Play Console Inbox notification anytime we suggest a worth adjustment of your in-app merchandise.

We additionally made a number of updates that can assist you higher attain a worldwide viewers. Now you’ll be able to extra effectively show obtainable merchandise and gives to customers primarily based on regional availability with the brand new getBillingConfigAsync API, which supplies the person’s relevant nation for Google Play. Our in depth fee technique library now consists of in style fee strategies PayPay eWallet and money top-ups at over 14,500 Lawson shops all through Japan, money top-ups at over 18,000 7-Eleven shops in Mexico, ShopeePay eWallet within the Philippines, Verve Card in Nigeria, and China UnionPay Card all through choose East Asian and Southeast Asian markets.

Coming quickly, real-time developer notifications will broaden to incorporate notifications for one-time purchases and voided purchases resembling cancellations, revocations, and chargebacks. These gives you extra visibility and enable you to higher handle purchases, together with making faster entitlement changes and taking motion towards potential fraud and abuse.

We’re additionally persevering with our dedication to person selection billing, supplying you with extra flexibility and selection when monetizing on Google Play. Builders enrolled in person selection billing can supply a further billing system alongside Google Play’s in over 35 markets. And now, we’re making the various billing APIs obtainable to taking part builders with customers throughout these markets. With the APIs built-in, builders can stay up for a extra streamlined expertise:

• Consumer selection screens rendered by Google Play: you’ll not must construct and preserve the knowledge and/or selection screens as required by UX tips
• Various billing settings in Play Console: handle various billing settings for eligible apps, together with market enrollment, fee technique emblem, and extra
• Simplified transaction reporting: eradicating handbook touchpoints
• Google Play Prime Charts: transactions reported through API are mirrored on Prime Charts
• Improved reporting: transactions reported through API allow extra detailed developer reporting – together with alternate charges, related app package deal ID, service charge charges, and extra

Illustrative instance of the person expertise for person selection billing

Serving to you ship high-quality experiences

To attach individuals with experiences they’ll love, we repeatedly put money into new instruments, options, and packages that can assist you construct high-quality apps and video games. As a reminder, we measure high quality throughout 4 key pillars: core worth, person expertise, technical high quality, and privateness and safety.

For instance, we’re growing the app bundle dimension restrict from 150MB to 200MB that can assist you ship extra performance to enhance your core worth and person expertise. As a result of Play will proceed to ship solely the related content material, customers will solely expertise your enhanced performance and never elevated app dimension.

That will help you enhance your technical high quality, we’re excited to announce some new options in Android vitals that can assist you monitor your title towards per-device dangerous conduct thresholds and successfully handle and debug points. Now you can:

• Monitor and detect points with launch rollouts utilizing hourly vitals information
• Analyze longer-term traits in technical efficiency with 3 years of Android vitals information
• Prioritize gadgets by enterprise impression with per-device enterprise metrics like retailer itemizing impressions, common score, and each day energetic system metrics
• Get notified through electronic mail and Play Console Inbox when your per-device dangerous conduct threshold exceeds 8%
• Analyze Android vitals crash occasion information and potential fixes alongside your code instantly inside Android Studio through App High quality Insights
• Grant Play Console teammates restricted entry to app high quality information solely

And at last, to assist make sure you’re delivering one of the best expertise to your customers whilst you’re on the go, try the lately refreshed Play Console app, the place you’ll be able to:

• Monitor the metrics you care about
• View and reply to critiques
• Monitor and handle your apps throughout tracks and releases
• Handle your app’s orders and situation refunds
• Obtain messages from Google Play

Defending your online business with the Play Integrity API

Over the previous couple of years, we’ve continued to put money into the Play Integrity API to make sure that customers expertise your apps and video games the way in which you plan.

Right now, we’re saying a number of main updates, together with:

• Low-latency Play Integrity API commonplace requests are leaving beta and turning into obtainable to all builders, supplying you with integrity verdicts which might be 10X quicker
• A new opt-in Play Shield sign checks whether or not Play Shield is on or off and whether or not any identified malware is detected
• A new Play Integrity API report and improved controls in Play Console helps you see points and adapt your anti-abuse technique with an evaluation and breakdown of API responses throughout your set up base
• SDK suppliers now have the choice to arrange and handle their Play Integrity API integration utilizing the Google Play SDK Console, giving them management over their quota and letting them customise API responses

We hope you make the most of all these new options to proceed rising your companies on Google Play. Please proceed sharing your suggestions so we are able to construct the instruments you have to energy your progress. Thanks for being a part of the Google Play neighborhood.

*Google Play Video games on PC is obtainable to obtain in 122 international locations as of Nov 15, 2023.