Home Programming News Password supervisor Dashlane sees 70% improve in conversion price for signing-in with passkeys in comparison with passwords — Google for Builders

Password supervisor Dashlane sees 70% improve in conversion price for signing-in with passkeys in comparison with passwords — Google for Builders

Password supervisor Dashlane sees 70% improve in conversion price for signing-in with passkeys in comparison with passwords — Google for Builders


Posted by Milica Mihajlija, Technical Author

This text was initially posted on Google for Builders

Dashlane is a password administration device that gives a safe solution to handle consumer credentials, entry management, and authentication throughout a number of programs and purposes. Dashlane has over 18 million customers and 20,000 companies in 180 international locations. It’s out there on Android, iOS, macOS, Home windows, and as an online app with an extension for Chrome, Firefox, Edge, and Safari.

The chance

Many customers select password managers due to the ache and frustration of coping with passwords. Whereas password managers assist right here, the actual fact stays that one of many greatest points with passwords are safety breaches. Passkeys then again convey passwordless authentication with main developments in safety.

Passkeys are a easy and safe authentication know-how that permits signing in to on-line accounts with out getting into a password. They can’t be reused, do not leak in server breaches of relying events, and shield customers from phishing assaults. Passkeys are constructed on open requirements and work on all main platforms and browsers.

As an authentication device, Dashlane’s major purpose is to make sure clients’ credentials are stored protected. They realized how important the impression of passkeys might be to the safety of their customers and tailored their purposes to assist passkeys throughout units, browsers, and platforms. With passkey assist they supply customers a safe and handy entry with a phishing-resistant authentication methodology.


Passkeys as a substitute for passwords is a comparatively new idea and to handle the problem of going from a well-recognized to an unfamiliar approach of logging in, the Dashlane group thought-about numerous options.

On the desktop internet they applied conditional UI assist by way of a browser extension to assist customers gracefully navigate the selection between utilizing a password and a passkey to log into web sites that assist each login strategies. As quickly because the consumer faucets on the username enter area, an autofill suggestion dialog pops up with the saved passkeys and password autofill options. The consumer can then select an account and use the machine display lock to register.

Moving image showing continual UI experience on the web

Observe: To discover ways to add passkeys assist with conditional UI to your internet app take a look at Create a passkey for passwordless logins and Register with a passkey by way of type autofill.

On Android, they used the Credential Supervisor API which helps a number of sign-in strategies, similar to username and password, passkeys, and federated sign-in options (similar to Signal-in with Google) in a single API. The Credential Supervisor simplifies the event course of and it has enabled Dashlane to implement passkeys assist on Android in 8 weeks with a group of 1 engineer.

Moving image showing authentication UI experience in android

Observe: In case you are a credential supplier, similar to a password supervisor app, take a look at the information on the right way to combine Credential Supervisor along with your credential supplier resolution.


Knowledge reveals that customers are extra glad with the passkey flows than the present password flows.

The conversion price is 92% on passkey authentication alternatives on the net (when Dashlane suggests a saved passkey for the consumer to register), in comparison with a 54% conversion price on alternatives to mechanically register with passwords. That’s a 70% improve in conversion price in comparison with passwords–an incredible signal for passkey adoption.

Graph showing evolution of positive actions on passkeys, measuring the rates of authentication with a passkey and registration of a passkey over a six month period

Image showing password sign-in prompt

Password sign-in immediate.

Image showing passkey sign-in prompt

Passkey sign-in immediate.

The conversion price right here refers to consumer actions after they go to web sites that assist passkeys. If a consumer makes an attempt to register or use a passkey they may see a Dashlane dialog seem on Chrome on desktop. In the event that they proceed and create new or use an present passkey it’s thought-about a hit. In the event that they dismiss the dialog or cancel passkey creation, it’s thought-about a failure. The identical consumer expertise stream applies to passwords.

Dashlane additionally noticed a 63% conversion price on passkey registration alternatives (when Dashlane provides to save lots of a newly created passkey to the consumer’s vault) in comparison with solely round 25% conversion price on options to save lots of new passwords. This means that Dashlane’s options to save lots of passkeys are extra related and exact than the options to save lots of passwords.

Image showing save passkey prompt

Save passkey immediate.

Image showing save password prompt

Save password immediate.

Dashlane noticed an acceleration of passkey utilization with 6.8% common weekly progress of passkeys saved and used on the net.

graph showing % of Active users that performed a passkey related event, out of users having ever interacted with a passkey with a moving average on 7 days over a six month period

Save password immediate.


Whereas passkeys are a brand new know-how that customers are simply beginning to get conversant in, the adoption price and constructive engagement charges present that Dashlane customers are extra glad with passkey flows than the present password flows. 

“Staying updated on developments available in the market panorama and business, anticipating the potential impression to your clients’ expertise, and being prepared to fulfill their wants can repay. Thanks partly to our speedy implementation of the Credential Supervisor API, clients can relaxation assured that they will proceed to depend on Dashlane to retailer and assist them entry companies, irrespective of how authentication strategies evolve.“ –Rew Islam, Director of Product Engineering and Innovation at Dashlane


Dashlane tracks and investigates all passkey errors and says that there haven’t been many. In addition they obtain few questions from clients round the right way to use or handle their passkeys. This could be a signal of an intuitive consumer expertise, clear assist middle documentation, a bent of passkey customers at this time already being educated about passkeys, or some mixture of those components.



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