Instagram is testing a feed that can solely show posts from Meta Verified customers, based on Instagram head Adam Mosseri. The brand new toggle will seem below the “Following” and “Favorites” choices listed while you click on on the Instagram brand within the app.

“We’re testing a approach for individuals to discover their Instagram feed and reels by toggling to solely Meta Verified accounts,” Mosseri wrote in his broadcast channel on Instagram. “We’re exploring this as a brand new management for individuals and as a approach for companies and creators to get found.”

The official announcement comes two months after Instagram instructed TechCrunch that it was not testing such a characteristic, after reverse engineer Alessandro Paluzzi discovered that the code in each the iOS and Android Instagram apps was displaying a brand new feed filter that may show Meta Verified subscribers.

Instagram doubtless sees the brand new feed as a strategy to promote Meta Verified subscriptions and get individuals interested by signing up, as it’s now providing them a chance for elevated visibility. Meta Verified, which prices $11.99 per 30 days on the internet and $14.99 per 30 days on cellular, provides customers entry to a blue checkmark, enhanced buyer assist, elevated visibility and attain in search and feedback, unique stickers and extra.

Meta is clearly borrowing from Elon Musk’s playbook with the brand new Verified-only feed and with Meta Verified normally. After the Tesla CEO acquired Twitter (now X) final fall, the social community debuted paid verification for $8 per 30 days by way of its revamped X Premium subscription service. The subscription provides customers entry to a number of options, together with a Verified tab in customers’ Notifications. The service additionally consists of different options like an edit button and assist for longer posts.