For years, Google has been coaxing Apple into adopting wealthy communication providers (RCS). It has even gone so far as to create the advert marketing campaign #GetTheMessage to strain Apple into supporting the usual. Now that Apple has lastly given in, Google has responded to the corporate’s announcement.

Shocking many throughout the web, Apple introduced right now that it plans so as to add assist for RCS in iMessage beginning in 2024. Regardless of Google’s strain techniques, the transfer is extra possible because of Apple desirous to get forward of authorized disputes with the European Union.

With Apple adopting RCS, you would possibly assume this might be the top of the inexperienced vs blue bubble dilemma. Not essentially. Apple plans on supporting the GSMA’s Common Profile, however advised 9to5Mac it received’t use any proprietary extensions that add end-to-end encryption (E2EE) on prime of RCS — like Google’s model of RCS.

Android Authority has contacted Google for touch upon Apple’s latest announcement. A spokesperson for Google replied:

Everybody deserves to speak with one another in methods which might be fashionable and safe, it doesn’t matter what cellphone they’ve. That’s why we now have labored intently with the cellular trade to speed up the adoption of RCS, and we’re completely happy to see Apple take their first step right now by approaching board to embrace RCS. We welcome Apple’s participation in our ongoing work with GSMA to evolve RCS and make messaging extra equitable and safe, and look ahead to working with them to implement this on iOS in a method that works nicely for everybody.

Even when the inexperienced vs blue bubble scenario continues on after this, Apple supporting RCS ought to nonetheless end in some positives for all customers. For instance, this transfer ought to assist with encryption, in addition to greater file measurement assist between Google Messages and iMessage.