Google Adverts has began serving a pop-up survey that disrupts advertisers once they attempt to pause campaigns.

The survey asks customers whey they need to pause their advert marketing campaign earlier than permitting them to proceed.

Why we care. The pop-up survey might annoy and inconvenience busy entrepreneurs who lack the time to elucidate their advert marketing campaign pause to Google. Nonetheless, this suggestions will support Google in enhancing its product, in the end benefiting advertisers in the long term.

First look. The pop-up was first observed by digital advertising knowledgeable Greg Kohler, who posted concerning the survey on X. He shared some screenshots of the notification after which requested Google:

• “Any probability this added friction might break the scripts or guidelines folks have inside accounts to auto-pause as soon as sure budgets are spent?”
• “Just like how the account affirmation popup broke massive automated price range enhance guidelines.”

Response. After Greg shared his findings on X, fellow PPC knowledgeable Greg Finn requested Google Adverts to cease disrupting advertisers by displaying the survery. He wrote:

• “Form request to @adsliaison to have this survey present AFTER the pausing happens. Proper now it provides additional steps for advertisers. We don’t want extra bloat in Google Adverts.”

What Google is saying. Google Adverts Liaison Ginny Marvin took to X to elucidate the aim of the survey:

• “It is a survey for inner understanding.”

Deep dive. Go to the Google Adverts Assist Heart for extra data.