Google Advertisements is now popping up a brief survey asking you why you’re pausing your adverts marketing campaign earlier than you find yourself pausing it. Sure, this provides extra pointless time to the PPC supervisor’s day and I can see it being insulting for some PPCers.

However on the similar time, I can see Google being wanting to know in some structured format, why advertisers are pausing campaigns. In actual fact, Google’s Advertisements Liaison mentioned that on X, “This can be a survey for inner understanding.”

This was noticed by PPCGreg who posted on X some screenshots of this survey overlay and requested Google, “any likelihood this added friction might break the scripts or guidelines individuals have inside accounts to auto-pause as soon as sure budgets are spent? Just like how the account affirmation popup broke giant automated finances improve guidelines.”

Right here is a kind of screenshots:

Listed here are extra:

+ foolish pre-filled “I simply wished to attempt it” for Different. pic.twitter.com/tR8f21xKYh

— Greg (@PPCGreg) October 30, 2023

Greg Finn added, “Variety request to @adsliaison to have this survey present AFTER the pausing happens. Proper now it provides further steps for advertisers. We do not want extra bloat in Google Advertisements.”

Discussion board dialogue at X.