Spokespeople from Disney, Lionsgate and Paramount confirmed they’ve suspended promoting on the platform. Apple’s determination to tug its promoting from X was reported by Axios.

The Thursday report from the left-leaning nonprofit group Media Issues for America revealed that Musk’s social media platform had been inserting advertisements for main manufacturers akin to Apple subsequent to antisemitic content material, akin to memes portraying Nazism as a religious awakening and Adolf Hitler quotes offered in an inspirational type.

After the report was launched, IBM mentioned Thursday that it might cease promoting on X. In a press release, the tech firm mentioned it has “zero tolerance for hate speech and discrimination.”

“We have now instantly suspended all promoting on X whereas we examine this totally unacceptable state of affairs,” IBM mentioned in a press release.

Different corporations recognized on the Media Issues record — akin to Coca-Cola, Chipotle, Greatest Purchase, Meta, Oracle, Common Motors and Xfinity — didn’t instantly reply to requests for remark.

Antisemitic content material on social media has grown markedly previously month following Hamas’s Oct. 7 assault towards Israel. Musk has amplified antisemitic content material on his platform in latest days, replying to an X person who mentioned Jews supported “hordes of minorities” and promoted “hatred towards whites.”

Musk replied, “You’ve mentioned the precise reality.”

A Lionsgate spokesperson mentioned the corporate suspended ads on X on Friday afternoon, saying the choice was spurred by “Elon’s tweet.” Lionsgate is an leisure and movie distribution firm.

The company defections come a few yr after Musk purchased Twitter for $44 billion, with a aim of ridding it from what he known as a “woke thoughts virus.” As Musk continues to loosen the location’s restrictions on speech, insiders have mentioned the corporate’s monetary outlook is “dire” because the platform struggles to draw and retain main advertisers.

The string of corporations leaving the platform this week additionally presents one other problem for CEO Linda Yaccarino, who has been struggling to revive the corporate’s promoting enterprise. In a message posted Thursday, she mentioned that “X’s standpoint has at all times been very clear that discrimination by everybody ought to STOP throughout the board.”

“I believe that’s one thing we are able to and will all agree on,” she wrote. “With regards to this platform — X has additionally been extraordinarily clear about our efforts to fight antisemitism and discrimination. There’s no place for it anyplace on this planet — it’s ugly and flawed. Full cease.”

In a number of postings on X, Musk appeared to dismiss criticism of his feedback by agreeing with numerous supporters who had rushed to his protection.

“Prone to stating the plain, anybody advocating the genocide of *any* group shall be suspended from this platform,” he wrote.