Posted by Rob Simpson, Product Supervisor – Google Play & Joe Davis, Supervisor – Google Play Academy

Since we launched the Google Play Retailer Itemizing Certificates in 2021, our no-cost, self-paced coaching programs have helped 1000’s of builders in over 80 international locations improve their app installs. Over the course of the coaching, builders study important cellular advertising and marketing greatest practices, together with methods to leverage Play Console development instruments like retailer itemizing experiments (SLEs) and customized retailer listings (CSLs).

Right now, we’re excited to launch a significant replace to our self-paced coaching, masking all the most recent CSL and SLE options, in addition to real-world examples displaying the way you would possibly use them to drive person development. We’re additionally releasing video research information sequence that can assist you lock in your new information forward of the examination.

The brand new course content material focuses on customized retailer listings and retailer itemizing experiments. For the unfamiliar, customized retailer listings help you present totally different variations of your title’s Play Retailer content material to totally different individuals. For instance, you would possibly create variations tailor-made to customers in numerous international locations the place function availability varies, or an expertise only for customers who’ve lapsed or churned.

Customized retailer listings may help you convey the best messaging for various customers. Primarily based on an inner comparative evaluation, CSLs may help improve an app or sport’s month-to-month energetic customers (MAUs) by a median of over 3.5%¹.

Retailer itemizing experiments, then again, provide a option to discover what icons, descriptions, screenshots (and extra) convert the most effective on your title on the Play Retailer.

These are options you should utilize at the moment! Google Play Academy’s coaching now consists of 4 new programs on customized retailer listings, 4 up to date present programs, and 9 new research information movies.

Right here’s what some builders, entrepreneurs and entrepreneurs have stated about their expertise after getting educated up and authorized:

Studying greatest practices for retailer itemizing experiments allowed me to know extra about our viewers. One thing that straightforward as utilizing the right icon elevated acquisitions of certainly one of our video games by roughly 60%

Adrian Mojica 

Advertising Artistic, GameHouse (Spain) 

The information I gained empowered me to make extra knowledgeable selections and study efficient methods. The credibility I bought from the certificates has opened new doorways in my profession. 

Roshni Kumari 

Pupil & Campus Ambassador (India)

Play Academy elevated effectivity in mentoring relationships by 50%, and we have seen a 30% improve in our sport launch pace general. 

Kimmie Vu

Chief Advertising Officer, Rocket Recreation Studio (Vietnam)

High tricks to put together on your certificates examination

1. Take the coaching and watch the research information movies
2. Move the examination and get licensed
3. Get began with customized retailer listings and experiments

Begin your studying journey on Google Play Academy at the moment!

¹ Supply: Inner Google knowledge [Nov 2022] evaluating titles that use CSL to those who don’t.