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Cisco Americas Companion Group: Laser Centered on Buyer and Companion Success

Cisco Americas Companion Group: Laser Centered on Buyer and Companion Success


I couldn’t be extra excited in my comparatively new function as VP of Americas Companion Group (APO) right here at Cisco. My group is the place we put the “Cisco is partner-led” messaging into motion, serving to our America’s-based companions succeed by serving to them ship actually distinctive outcomes for our mutual clients.

As you’ve most likely heard, our partner-centric world gross sales go-to-market technique revolves round three key parts: Development, Transformation, and Tradition.

  • Development: We’re devoted to boosting top-line progress via the Development Sprints framework, aiming to extend common contract worth and renewal income.
  • Transformation: We’re dedicated to transformation by assembly our clients the place they’re, adopting a customer-centric method, and enhancing promoting experiences via revolutionary instruments and processes.
  • Tradition: We current a united entrance as One Cisco, leveraging our tradition as a aggressive edge to help our companions.

This aligns seamlessly with our strategic pillars within the Americas. These 4 pillars function our guiding rules for FY24 as we form and execute our initiatives.

  • Being “higher collectively” emphasizes collaboration throughout the Cisco group and, critically, with our companions, forging a formidable alliance with an exceptionally intensive and various portfolio.
  • Our dedication to remaining “customer-obsessed” stays unwavering, repeatedly prioritizing their wants and striving to maintain them on the forefront of innovation.
  • We keep a “progress mindset” that encourages each particular person and collaborative creativity, fostering experimentation with new concepts, in tandem with our companions.
  • Moreover, our drive for “innovation and execution,” together with unwavering dedication to know-how, underpin our means to execute successfully, pushed by appreciation for our portfolio and a ardour for all issues tech.

And plenty of of our companions are thriving working with Cisco. Listed below are just some (of many) examples:

  • One among our largest companions, WWT, labored with Cisco to deliver down a big community transformation venture that included many websites of deployment and providers. And on this deal, the Cisco and WWT groups turned aligned previous to the execution of the sale all of the via the answer design and shut. After which after the sale, we remained aligned in clear swim lanes of duty to drive the best outcomes for the client in a well timed method.
  • One among our LATAM companions, ConNext by Migesa, has been partnering with us for over 20 years from pre-sales via supply. ConNext makes it a degree to make the most of information to create even higher options that extra exactly meet their necessities, leveraging each Cisco and ConNext’s distinctive worth propositions.
  • One among extra revolutionary distributors, Scansource, focuses on bringing out the perfect of breed and our companions, to leverage our Cisco sauce to ship profitable Cisco options inside their accomplice applications to ship these enterprise outcomes. As an example, Scansource and Cisco have partnered to deep dive into our safety choices, understanding how we will leverage these advertising main applied sciences of their present buyer base.

A lot of our companions are remodeling with us, transitioning from extra hardware-centric, project-based organizations to additionally providing a steadiness of software-oriented choices. Throughout the client lifecycle, we’re dedicated to providing insights to our shared clients, harnessing the facility of Cisco know-how and accomplice value-added providers. This ensures that clients maximize the worth derived from their investments with us.

Defining a mission to assist our companions thrive

Now, let’s discover what FY24 holds in retailer. Put merely, it’s all about delivering tomorrow’s progress right now, which is one thing we all know we will’t do with out our companions.

Within the coming 12 months, we’ll stay aligned with the APO’s core priorities, together with attempting to find new logos and franchises, propelling software program platforms, driving adoption, refreshing {hardware}, and enhancing premium providers. All of the whereas, we’ll be evolving our go-to-market methods, each internally and externally.

What units the Americas Companion Group aside is our distinctive place throughout the best-in-class Americas accomplice ecosystem. We function a formidable pressure multiplier, leveraging accomplice innovation to redefine prospects and speed up worthwhile progress. Collectively, we’re poised for an thrilling journey in FY24.

So, with this in thoughts, I invite you to hitch me at Companion Summit or by way of the Cisco Companion Summit 2023 Stay Digital Broadcast. For extra data and insights into the way forward for APO and the way we might be Higher Collectively, make sure to take a look at the America’s Geo Session – Delivering Tomorrow’s Development At present, on Nov. 7, from 2:30-3:15pm.



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