BT Group has unveiled Multicast-Assisted Unicast Supply (MAUD), a brand new IP Transmission know-how designed to cater to the calls for of dwell content material supply over the Web. The goal is to reinforce reliability, prioritise high quality, and create a sustainable method to Web content material supply. In an official launch, BT Group stated MAUD know-how utilises ‘multicast’ to group particular person streams right into a shared one, in contrast to conventional ‘unicast’ supply.

Additionally Learn: BT Group Efficiently Trials 5G RedCap Know-how

Seamless Integration

Moreover, in contrast to atypical multicast streams, MAUD seamlessly integrates with participant purposes, eliminating the necessity for content material service suppliers to change their buyer apps to utilise this know-how, thus saving time and prices.

Eco-Pleasant Content material Supply

Main broadcasters, together with the BBC, are set to guage and doubtlessly trial MAUD know-how for varied dwell content material situations. The know-how, by eliminating the necessity to choose and serve hundreds of thousands of particular person streams to viewers, is reported to supply enhanced effectivity in content material supply, leading to lowered environmental affect and general prices. Throughout peak occasions, MAUD reportedly makes use of as much as 50 p.c much less bandwidth, contributing to power financial savings by way of fewer caches.

BT Group stated: “MAUD is a significant breakthrough in how we ship content material over the web. Developed in our world-leading labs at Adastral Park in Suffolk, MAUD might be a key resolution to how we handle ever-increasing visitors hundreds. By combining particular person streams, MAUD delivers a extra dependable, constant image, regardless of whether or not prospects are watching over Wi-Fi, fibre or cellular networks.”

Additionally Learn: BT Group Achieves Enhanced 5G SA Uplink Efficiency With Provider Aggregation

Based on the official assertion, BT Group’s analysis revealed that regardless of the recognition of on-demand providers, 90 p.c of the UK public nonetheless consumes dwell content material, primarily information and sports activities, through tv. Viewers prioritise image high quality and reliability over interactive options.

Analysis by Main Broadcasters

“The purpose was to create an answer for environment friendly dwell streaming that was delicate to the wants of the assorted organisations within the content material supply path. The MAUD resolution was introduced to broadcasters on the Worldwide Broadcasting Convention in Amsterdam earlier this yr,” stated BT Group.

Additionally Learn: Deutsche Telekom Highlights 5G Community Slicing With Cell Reside Broadcasting Product

BT Group stated it’s working with main broadcasters and platforms, to develop and deploy new Multicast Assisted Unicast Supply (MAUD) know-how to help dwell occasions protection in 2024.