Home Robotics 3 Societal Drivers Pushing the Adoption of Automation

3 Societal Drivers Pushing the Adoption of Automation

3 Societal Drivers Pushing the Adoption of Automation


By: Henrik Christensen, PhD


Qualcomm Chancellor’s Chair of Robotic Techniques and a Distinguished Professor of Laptop Science at Dept. of Laptop Science and Engineering, UC San Diego, ROBO International Strategic Advisor


For over three a long time, I’ve labored with robotics and automation, carefully watching the adjustments and, maybe most apparently, the general public notion of the expertise.

Not way back, the general public was not paying a lot consideration to the probabilities forward. Regardless of the exponential development occurring, it appeared that discussions about robotics, automation, and AI had been largely educational. That was…till a worldwide pandemic modified issues.

Just like the flip of a change, our worlds had been challenged, and our cultural norms had been remodeled. The workforce each bodily and mentally pivoted. Our client calls for had been challenged. The availability chain uncovered its weak spots. All of the whereas, technological developments continued to progress, a lot of which we’ve solely begun to bear witness to. We’re in fascinating instances, certainly.

These societal drivers are shifting the way in which we work, dwell, and play. Additionally they influence how we make investments as each company entities and (hopefully!) as people. Let’s dive just a little deeper into components which might be driving the demand and adoption of automation in lots of features of our lives.



The residual results of COVID-19 and the necessity to keep at house have created a labor disaster with no proof of restore. Not like the 2008 recession, we discover ourselves with a labor scarcity, not a job opening scarcity. That is particularly prevalent within the fields of producing and logistics the place the variety of unfilled roles far outpaces the unemployment fee.

What do you do when there aren’t any individuals to fill the roles? It’s important to add extra automation. Each massive and small firms are investing now greater than ever in expertise to fill within the gaps. This resolution is just not a selection however reasonably a necessity to outlive in a tricky aggressive panorama.

Some of the essential issues we are able to do to construct sustainable financial development is to advertise training within the fields of producing, logistics, and the like. Extremely, many of those paths to success and profession growth don’t require a school diploma. These are STEM roles that may typically be acquired by way of commerce faculties or certification packages, dramatically decreasing the barrier to entry. These new positions make the most of our uniquely human administration expertise, overseeing the robots doing uninteresting, soiled, and harmful jobs.

As a professor, I’m seeing a lot of my college students laced with worry over the present job market and tech layoffs. Now we have the expertise; now we simply must allow them to pursue the brand new roles being created by demand. This isn’t only a message for the re-training of college-educated college students although; that is additionally an incredible job alternative for individuals of all ages trying to develop a brand new ability set or enter a brand new subject. Within the meantime, we’ll proceed to see firms investing in expertise to fill in for the tens of millions of unfilled jobs. 



Covid demonstrated what huge companies may do when push got here to shove with on-line supply. As we speak we’ve come to count on a bundle on our doorstep a mere two hours after clicking “Buy.” The demand for e-commerce and speedy supply has soared for the reason that starting of the pandemic, with no indicators of slowing, creating an fascinating problem for success. 

Corporations each massive and small don’t simply wish to get in on the motion, they NEED to. We count on to see increasingly automation in success, be it out of a again room or entrance and heart down a grocery aisle. Localized supply may even achieve traction as firms proceed within the race to maintain up.

We’ll see comparatively smaller companies getting concerned within the recreation too, with options starting from conventional automated storage to computerized packaging to cell platforms driving round out on the ground. 

A lot of this automation is being made attainable because of robotics firms that at the moment are offering extra versatile deployment on a smaller scale by way of the minimal variety of programs wanted. These choices can even come at an inexpensive price with straightforward consumer interfaces for present employees to be taught.

Not like the fastened, cumbersome, and costly infrastructure of the previous, enterprise homeowners don’t have to fret as a lot about making the mistaken selection in the case of automating. Now they will use the perfect expertise for the job with out having to purchase into one explicit ecosystem.

In terms of immediately’s logistics automation, speedy success and the necessity to fill jobs are driving inevitable funding into tech.


Almost all of the world has not too long ago witnessed the beautiful capabilities of generative AI in some form or kind whether or not they’ve realized it or not. From the storm of AI portraits that swept Instagram feeds all over the place to the mainstream makes use of of ChatGPT for easy content material duties to this 12 months’s Sony “Image of the 12 months.” Sure, the artist introduced that the photograph was in actual fact generated by AI. To say that we’ve barely scratched the floor of what generative AI can do could be an understatement. 

We’re solely on the very starting levels of this highly effective expertise’s attain and the function it’s going to play in our lives. Up till now, a lot of our focus has been on producing data. With the general public adoption of generative AI, we’ll begin to see our focus shift to the verification of data. We used to have to sit down down and write a narrative; now you’ll be able to ask generative AI.

One main hesitation we’re seeing proper now could be across the reliability and factual nature of the fabric. Can we belief it? How do we all know that it gained’t lie? That’s the place the verification of data is available in, remaining an essential piece of the puzzle. One other enormous problem is plagiarism. How can we guarantee that the scholar’s work is unique? How will we cope with the replication of singers’ voices? Whereas there are numerous potential obstacles certain to emerge from using this expertise, the promise is infinite. Generative AI is de facto going to vary how we function at a foundational degree.



These are merely three components pushing us right into a extra automated world. In my eyes, there is not any doubt that this adoption will generate vital development throughout all sectors of the market. The query is: how do you make the fitting wager? With the ROBO index (robotics & automation) and the THNQ index (AI), traders can achieve diversified publicity to each the builders and customers of those unbelievable applied sciences. In spite of everything, these technological and societal adjustments are only the start of how our world is altering to regulate to new consumer calls for―and the way we’re utilizing expertise to fulfill these calls for.



Please enter your comment!
Please enter your name here