NRF (Retail’s Massive Present) is an occasion targeted on “what’s subsequent” for retailers. It’s a chance to showcase our innovation, sustainability, and enterprise worth. This yr, we featured over 40 theater periods serving to retailers sort out their greatest challenges. The completely different periods leveraged subjects like cybersecurity, digital merchandising, customized engagement, behavioral insights, and queue administration. Regardless of the big range of subjects, three themes resonated all through every day of the occasion. Right here’s what I noticed. 

1. Wealthy customized communication drives the best engagement 

Boston Consulting Group has mentioned personalization of the patron journey can drive as much as a 40% bigger basket, that means extra income for the retailer. Webex Join can ship a wealthy, customized engagement on a shopper’s system, each inside and outside the shop, with out having to put in a shopper app. Webex Join can even present further channels for Cisco Contact Middle, permitting shoppers to interact digitally, permitting extra environment friendly utilization of CC brokers, releasing them to focus the place 1:1 private engagement is required.  

Engagement isn’t just for shoppers. In a time the place many retailers battle to draw and retain ample high quality employees, the flexibility to interact with employees, streamline hiring processes, onboard employees, and digitally allow HR techniques to draw the next-generation associates, could make the distinction in whether or not they selected to work for one retailer or a competitor. 

2. Loss and Fraud are an enormous concern 

Theft and fraud are two of the most important challenges dealing with retailers right this moment. As theft and fraud develop exponentially, the difficulty has been exacerbated by retail labor shortages. Investigating loss is dear, requiring “Loss Prevention” employees to undergo hours of video within the hope of seeing one thing helpful. Conventional loss prevention is merely passive loss recording. We provide options that transfer retailers to energetic loss and fraud detection the place suspicious exercise is detected, flagged, and despatched to the safety group instantly. Whereas there’s no one-size suits all strategy, we work with numerous companions to convey the best choices to the desk. 

3. Tech solely issues when you’ve solved an issue 

Retailers go to NRF as a result of they’re open to understanding how they’ll enhance their retailer expertise, each entrance of home and again of home. By specializing in the end result, we ship game-changing experiences for each prospects and associates. Just a few examples: 

• We demonstrated how our Meraki platform can unleash the facility of real-time footfall analytics to trace traffic-to-conversion ratios, present retailer operations insights and improve retailer layouts and product placements. 
• ThousandEyes offers retailers unprecedented visibility into their operations atmosphere and permits real-time monitoring for anomalies or outages. This implies they’ll act earlier than that outage impacts enterprise. 
• Cisco Areas helps retailers visualize their shops, distribution heart, or carpeted areas, in a single pane of glass. It shows information from a wide range of sensors and techniques, like temperature, occupancy, air high quality, and different information in a location-based info, in an simply digestible interface. 
• Duo’s Entry Administration options assist retailers meet key FTC and PCI DSS compliance necessities by stopping credential assaults and limiting lateral motion.  
• Cisco AppDynamics empowers retailers to ship an impeccable shopping for expertise by permitting our retailers to trace each facet of the shopper journey throughout varied digital platforms. 

Your trusted expertise accomplice in retail 

In the event you had the possibility to cease by our sales space, thanks! The conversations and face-to-face interactions my group and I had with our prospects, friends, and companions have been nothing wanting inspiring. We discovered loads too! Cisco is doing a little unimaginable work driving true outcomes for our prospects, and NRF ‘24 was an incredible showcase of the place we will go from right here.  

I hope you loved our theater periods, demo space, and (my private favourite) Café Cisco. I used to be in a position to cellular order my espresso as quickly as I stepped into the sales space and as soon as I acquired to the drive-thru window, it was prepared for choose up. For all our Cisco NRF content material, I encourage you to go to our microsite. 

Massive thanks to all the companions, prospects, and the Cisco group who made NRF profitable. See you all subsequent yr! 

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