Home SEO What It Is & Easy methods to Enhance It

What It Is & Easy methods to Enhance It

What It Is & Easy methods to Enhance It


What Is Largest Contentful Paint?

Largest Contentful Paint (LCP) is a consumer expertise (UX) metric. It’s the time it takes between the browser beginning to load a web page and the biggest content material ingredient (picture or textual content block) on that web page showing on the display.

LCP is without doubt one of the Core Internet Vitals, a set of three metrics Google makes use of to measure an internet site’s efficiency within the context of UX. The opposite two are:

LCP, FID, and CLS are interconnected, with every one having an influence on the opposite two. For instance, having a excessive LCP might additionally result in a excessive FID because of the net browser not with the ability to reply to a consumer’s enter till it masses the LCP ingredient.

Be aware: FID will likely be changed by Interplay to Subsequent Paint (INP) in March 2024.

Largest Contentful Paint vs. First Contentful Paint

Don’t confuse LCP with First Contentful Paint (FCP). They’re two very completely different metrics.

Whereas LCP measures the loading time of the biggest ingredient on the web page, FCP measures the time between the web page beginning to load and the primary visible ingredient (not essentially the biggest) being rendered on the display.

LCP is a greater indicator of when a webpage is able to be interacted with. FCP generally is a bit deceptive, because the first ingredient loaded could possibly be one thing very small—similar to an empty picture tag—as an alternative of the principle content material of the web page. 

Why Is LCP Essential for Web site Efficiency?

Individuals count on web sites to load quick. Enhancing your LCP rating means your web site will load quicker and be prepared for customers to work together with extra rapidly. 

A better LCP rating may help you obtain:

  • Larger rankings: As part of the Core Internet Vitals, LCP has an impact on how Google ranks your web site. By bettering LCP, you enhance the likelihood of your web site attaining increased rankings, and, in flip, producing extra visitors and income.
  • Decrease bounce charges: Having your web site load quicker reduces the possibility of impatient guests leaving your web site too quickly
  • Elevated conversion charges: Improved LCP means a quicker web site. And quick web sites are likely to get increased conversion charges.

Be aware: Enhancing your LCP rating doesn’t robotically result in the above advantages. There are various components concerned in bettering rankings, decreasing bounce charge, and growing conversion charge. Your LCP rating is only one of them.

What Is a Good LCP Rating?

LCP is measured in seconds. 

A very good LCP rating is 2.5 seconds or much less. You’ll want to fulfill this rating to be able to cross Google’s Core Internet Vitals examine.

An LCP rating between 2.5 and 4 seconds means your web site pace wants enchancment.

An LCP of greater than 4 seconds means your web site pace is poor and desires important enchancment.

An infographic on Google’s largest contentful pain guidelines

What Causes a Low LCP Rating?

4 components can decrease an LCP rating:

An infographic listing the four factors that cause the poor LCP
  • Sluggish server response instances: When an internet site server is sluggish to answer a browser request, the biggest content material parts can take extra time to render
  • Render-blocking JavaScript and CSS: Sure web page parts (scripts, stylesheets, cookie banners, page-building blocks on WordPress websites, and many others.) can block the method of displaying an HTML web page. This causes a delay in loading web site content material.
  • Sluggish useful resource load instances: Excessive-definition photos take extra time to load in comparison with textual content. Inserting photos above the fold (the highest portion of a webpage that’s seen with out scrolling) can have a destructive impact on LCP
  • Consumer-side rendering: Utilizing client-side rendering can lead to slower load instances, particularly when it includes a considerable amount of JavaScript or when the content material is loaded for the primary time in a consumer’s browser

Easy methods to Measure Largest Contentful Paint

 Just a few instruments make measuring LCP fast and painless.

Semrush’s Website Audit Device

Go to the Website Audit Device. Sort in your area, and click on “Begin Audit.”

Site Audit tool landing page

You’ll be able to customise the audit settings by setting a restrict on the variety of checked pages (the software will solely examine Core Internet Vitals for 10 pages—you possibly can select which of them), selecting a consumer agent for the net crawler, disallowing particular URLs, and extra.

"Site Audit Settings" window

The Website Audit software provides you the choice to both analyze the desktop or cellular model of your web site within the “Crawler settings” part. You’ll be able to select between utilizing Google’s desktop or cellular crawler, or Semrush’s crawlers.

Remember that, if there are variations between how your desktop and cellular web sites look, the info within the stories would possibly differ barely relying on whether or not you select a cellular or desktop crawler.

Normally, you possibly can merely preserve the default settings and click on “Begin Website Audit.”

The software will then crawl your web site. As soon as the report is generated, click on “View particulars” within the “Core Internet Vitals” part.

“Core Web Vitals” box highlighted in the Site Audit overview report

On the subsequent display, scroll right down to the “Metrics” part. Right here, you’ll have the ability to see your LCP rating. Together with an inventory of suggestions to enhance it.

"Largest Contentful Paint (LCP)" section highlighted under "Metrics" report

Google PageSpeed Insights

Go to Google’s PageSpeed Insights, enter the webpage you wish to examine, and click on “Analyze.”

PageSpeed Insights landing page

The software will then generate an in depth report outlining your webpage’s efficiency. You’ll have the ability to see your LCP rating within the “Core Internet Vitals evaluation” part.

"Largest Contentful Paint (LCP)" metric highlighted under “Core Web Vitals assessment”

There’s additionally the choice to modify between cellular and desktop stories to know how the cellular and desktop variations of your web site fare when it comes to LCP rating.

"Mobile" and "Desktop" buttons highlighted in the PageSpeed Insights

You’ll get completely different suggestions for enhancements, relying on which kind of report you select.

Google Lighthouse

Google Lighthouse is a free, open-source software for bettering web site efficiency. You can begin utilizing it by putting in the Google Chrome extension.

As soon as it’s put in, go to your web site, click on on the extension’s icon in Google Chrome, after which click on “Generate report.”

The software will then analyze your web site and current you with an in depth report. You’ll have the ability to see your LCP rating within the “Metrics” part.

"Largest Contentful Paint" metric highlighted in the Google Lighthouse report

You can too entry Lighthouse by right-clicking anyplace on a web page in Google Chrome and choosing the “Examine” choice to launch Chrome Dev Instruments. From right here, click on “>>” on the best and choose “Lighthouse.”

“Lighthouse" selected from the "Inspect" drop-down menu

Easy methods to Repair Largest Contentful Paint Points: 12 Methods

Did a report from the earlier step point out that your web site has LCP points? Right here’s find out how to repair them.

1. Establish the LCP Ingredient

Earlier than you possibly can enhance your LCP rating, you have to establish the ingredient you’re making an attempt to optimize.

You could find the LCP ingredient on any web page with Google’s PageSpeed Insights software.

Merely sort within the web page’s URL, and click on “Analyze.”

PageSpeed Insights tool landing page

As soon as the software generates the report, scroll right down to the “Diagnostics” part, and click on “Largest Contentful Paint ingredient.” It would present you the LCP ingredient for that web page.

"Largest Contentful Paint element" section under "Diagnostics" report

LCP parts will fluctuate throughout pages. In some instances, it may be a heading or a paragraph of textual content. In different instances, it may be a picture or a video’s poster picture.

Realizing what a web page’s LCP ingredient is will permit you to implement the best optimization ways to enhance your LCP rating.

2. Optimize Pictures

Pictures—particularly massive, high-definition ones—can take some time to load. This will negatively have an effect on your LCP rating.

To assist photos in your web site load quicker, take into account resizing them to smaller dimensions after which compressing them utilizing instruments like Kraken or Optimizilla.

Other than resizing and compressing PNG and JPG photos, take into account choosing a extra performance-friendly picture format, similar to WebP.

WebP photos might be as much as 34% smaller than PNG and JPG photos, with little to no loss in high quality.

3. Optimize Fonts

Earlier than any textual content on a web page might be displayed, the fonts used on the web page must load. Which fonts you employ and the way you ship them to the consumer’s system can impact your LCP rating if the Largest Contentful Paint ingredient in your web page is textual content.

 In case you discover fonts are inflicting LCP points, attempt the following pointers:

  • Keep on with system fontsSystem fonts, additionally referred to as web-safe fonts, are the default fonts on a consumer’s system. In case you use a system font in your web page, there’s no want for some other fonts to be downloaded.
  • Use self-hosted fonts. Typically, you wish to have extra selection as an alternative of simply utilizing the system font. On this case, go for internet hosting the fonts your self. This may remove the necessity to hook up with a third-party web site to obtain fonts

Be aware: Self-hosting fonts doesn’t at all times result in higher efficiency. In some instances, utilizing exterior fonts can result in higher efficiency. So, you’ll want to check and see which choice ends in higher efficiency on your web site.

  • Create subset fonts. Most fonts assist all kinds of characters, a few of which you’ll not want. By making a subset of a font—a file containing a restricted variety of characters out there from a font—you possibly can find yourself with a smaller font set that masses quicker.
  • Use “font-display:non-compulsory.” By setting the “font-display” attribute to “non-compulsory,” you let the consumer’s net browser know that utilizing an internet font is non-compulsory. If the net font isn’t loaded by the point the web page wants it, the textual content will likely be displayed utilizing a fallback font (normally the system font).

Be aware: Whereas the above suggestions are useful for pages the place the LCP ingredient is textual content, they’re additionally good practices for web site efficiency generally.

4. Minify JavaScript, CSS, and HTML Information

Minification is the method of optimizing code to make it extra compact. While you minify code, you take away issues like line breaks, pointless white area, and feedback made by builders.

This ends in smaller scripts and information that load extra rapidly.

You need to use a software like Minifier to minify your JavaScript, CSS, and HTML information. In case your web site is constructed on WordPress, there are plugins that may do that for you.

5. Take away Render-Blocking JavaScript and CSS Code

Assets similar to sure JavaScript code and CSS stylesheets must be downloaded by the consumer’s browser earlier than the content material on the web page might be rendered.

Right here’s how that works: 

An online browser begins parsing an HTML file and must cease when it encounters a CSS or JavaScript file. Then, it fetches stated file earlier than persevering with to parse the HTML code.

This will decelerate your web site and lead to a poor LCP rating.

To scale back the impact of render-blocking sources, begin by figuring out which sources are literally blocking rendering (that is the place Semrush’s Website Audit Device may help).

Then, examine whether or not these sources are crucial.

Web sites can generally unnecessarily load massive bundles of JavaScript and CSS information. For instance, there may be some leftover code that’s not used.

If a selected JavaScript operate shouldn’t be wanted on a web page, or the CSS might be downloaded at a later time (as a result of it’s not essential to render the web page’s content material), there’s no must drive the consumer’s browser to obtain it.

6. Defer Non-Crucial CSS

It’s best to break up your CSS into important and non-critical.

Crucial CSS is required to show content material that’s seen as quickly because the web page masses (i.e., above-the-fold content material).

Non-critical CSS is any CSS that’s wanted to show content material that’s positioned beneath the fold.

Since below-the-fold content material doesn’t must be seen instantly, you possibly can defer the CSS wanted to show it and cargo it after loading all the things that’s wanted to show above-the-fold content material.

7. Use Preloading for Crucial Assets

Preloading is a way the place particular sources are prioritized and loaded within the background whereas the web page is being rendered. These preloaded sources are then saved within the browser’s cache, prepared for use when required.

By utilizing preloading for important sources (similar to CSS, fonts, and above-the-fold photos), you possibly can stop delays and enhance your LCP rating.

8. Improve Your Internet Internet hosting

Upgrading your hosting may help enhance server response time, which, in flip, can enhance your LCP rating.

In loads of instances, sluggish server response instances are a results of web sites utilizing shared internet hosting.

Shared internet hosting is when a number of web sites are hosted on the identical server, usually to avoid wasting on prices. This implies your web site’s efficiency could possibly be negatively affected if different web sites on the identical server expertise massive visitors surges.

For finest efficiency, go for devoted server internet hosting from a good internet hosting supplier. 

9. Allow Web page Caching

Caching is the method of storing knowledge in momentary storage (referred to as a “cache”) in order that it may be retrieved quicker on subsequent requests. There’s various kinds of caching, together with web page, browser, and server.

Web page caching is a sort of caching the place an internet site web page is saved on the server as a static HTML file after being loaded for the primary time. This avoids a number of queries being made to your web site database each time the web page is loaded.

Remember that this kind of caching isn’t appropriate for all sorts of internet sites. But when your web site pages don’t depend on dynamic data (e.g., the consumer’s time zone, language, and many others.) or get up to date fairly often, you’ll seemingly profit from web page caching.

10. Use a Content material Supply Community

A content material supply community (CDN) makes your web site load quicker by caching your web site content material throughout completely different servers after which serving it to customers from servers which are bodily closest to the consumer’s location.

This reduces latency—the time between the consumer’s request and the server’s response.

Standard CDN options embody:

11. Restrict Consumer-Facet Rendering

Consumer-side rendering is a way the place a web page’s content material is rendered within the browser utilizing JavaScript.

Whereas client-side rendering can enhance web site efficiency in sure instances, it turns into a problem whenever you add a considerable amount of JavaScript into the combination.

That is very true for those who don’t compress and minify your JavaScript code.

To enhance web site efficiency and your LCP rating, attempt to restrict client-side rendering.

You can too attempt combining it with server-side rendering. With this strategy, you generate the web page on the server dynamically as an alternative of rendering it on the consumer aspect.

12. Keep away from Utilizing Lazy Loading for Above-the-Fold Pictures

Lazy loading is a way the place the loading of sources (mostly photos) is deferred till they’re wanted (i.e., till a consumer scrolls right down to that a part of the web page). Web sites usually use it to enhance web page pace

Whereas lazy loading can enhance web page load time, it will possibly worsen your LCP rating.


As a result of if the Largest Contentful Paint ingredient on the web page is a picture, utilizing lazy loading will defer loading that picture over different sources. That may negatively influence your LCP rating. 

Be aware: This solely applies to parts above the fold. Lazy loading parts beneath the fold doesn’t have an effect on LCP.

Optimize LCP and Maximize Your Web site’s Potential

Optimizing Largest Contentful Paint is essential for adhering to Google’s web page expertise pointers and delivering a terrific consumer expertise in your web site. It will possibly additionally aid you enhance your web site’s rankings in search engine outcomes.

Get began on bettering your LCP rating by checking your web site for points with Semrush’s Website Audit software. From there, deal with any points and use the ideas outlined on this information to optimize your LCP rating even additional.



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