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Search engine optimization Group Highlight: Singapore

Search engine optimization Group Highlight: Singapore


Singapore’s Search engine optimization neighborhood is a humble-sized, numerous mixture of entrepreneurs of all expertise ranges.

Having lived on this city-state for a superb three a long time, I’ve gathered that Search engine optimization stays a distinct segment right here—however the folks inside it are welcoming and all the time completely happy to alternate concepts. 

Let’s take a better look.

Traditionally, the Search engine optimization neighborhood in Singapore hasn’t been significantly energetic.

The longest-standing neighborhood—although not totally Search engine optimization-focused—is APAC Entrepreneurs by David Fallarme. If its Slack group is any indication, there are round 180 members primarily based in Singapore. (Simply take a look at its devoted #singapore channel!)

We even hosted a bunch meet-up in our workplace earlier this yr: 

Supply: LinkedIn

Going again in time (to 2016), the now-defunct SG Search engine optimization was an early try and carry collectively Search engine optimization professionals within the nation. 

Whereas they’d occasional meet-ups over 4 years, founder David Chan stepped down simply because the Covid pandemic descended. Our very personal Tim Soulo then acquired the group whereas paying a small upkeep payment. 

Sadly, the web neighborhood was deserted after some unsuccessful makes an attempt to revive it: 

With that, Tim determined to give attention to different efforts to interact the area people—extra on that in a bit. 

There are solely two native meet-ups we’re conscious of at current: Middy’s, and Ahrefs’ Search engine optimization Beer & Snacks occasion. 


APAC Entrepreneurs’ neighborhood member Robert Lai launched a spin-off meet-up known as Middy’s for entrepreneurs across the area to community in individual. 

It’s an informal, month-to-month affair that takes place in Singapore, Jakarta, and Sydney—and also you don’t should be a member to affix in. Occasions are introduced on APAC Entrepreneurs’ LinkedIn web page.

Relying on how the area people shapes up, Robert says the meet-up would possibly evolve to incorporate extra structured sharings and displays in future. 

Ahrefs’ Search engine optimization Beer & Snacks

We began ramping up our neighborhood efforts after bringing in our occasions advertising supervisor, Shermin (she’s a star!). 

In Feb 2023, we hosted our first-ever Search engine optimization Beer & Snacks session within the Ahrefs’ workplace—and have had six meet-ups since. These free, informal occasions give in-house entrepreneurs, SEOs, and enterprise homeowners an opportunity to mingle and community over pizza. It’s a doozy: 

We sometimes host content material advertising and Search engine optimization workshops, too, the place we share insights into our content material technique and use instances of Ahrefs. Join to remain within the loop! 

MarTech Summit, CX Week Asia, Product Advertising Summit, DigiMarCon: Singapore performs host to a number of main advertising conferences yearly, however none have ever been Search engine optimization-focused.

Seeing the chance—and given how well-positioned we’re within the area—we determined to arrange Ahrefs’ inaugural convention, Singapore Search engine optimization Summit.

The one-day convention takes place in Singapore on 26 Oct, 2023 at Bridge+ 79RR.

With 200 entrepreneurs in attendance and a powerful roster of audio system, it’s going to be a supercharged day of studying and networking.

Right here’s a peek at what to anticipate:

  • 13 audio system, together with Adam Krzywda, Charlotte Ang, James Norquay, and Ahrefs’ Tim Soulo.
  • Talks overlaying Search engine optimization and content material methods for difficult niches, tips on how to high Google with AI content material, technical Search engine optimization, and extra.
  • Breakfast, lunch, and free-flow refreshments from Joe & Dough; night drinks and canapés from Amicii catering.

The previous couple of tickets can be found for S$299—get them when you can! 

Singapore’s Search engine optimization neighborhood could also be small, however its expertise is outsized. Some notable names embrace:

Adam Krzywda, SEOptimer

Because the CEO of SEOptimer—an Search engine optimization audit and reporting platform—Adam has helped to drive the corporate’s web site to 250k+ natural visits a month, dominating a number of the best key phrases in Google. He beforehand served as CTO at numerous tech platforms. 

Charlotte Ang, Site visitors Bees

Charlotte is the Managing Accomplice of Site visitors Bees, a search-focused digital advertising company. A self-taught Search engine optimization, she based a neighborhood logistics firm and turned leads into prospects—and on seeing that success, moved on to determine Site visitors Bees.

Gavin Choo, Disruptive Digital

Gavin is the Managing Director of Disruptive Digital, a full-service digital company. Exterior of his position, Gavin consults and trains entrepreneurs and entrepreneurs on demand.

Tim Soulo, Ahrefs

A well-known title within the Search engine optimization area, Tim is Ahrefs’ CMO and product advisor. He’s spoken at industry-leading conferences together with PubCon and brightonSEO, and his Search engine optimization-related knowledge analysis has been cited by the likes of Inc., TechCrunch, and extra. 

Onur Ozer, Easy Issues

Onur is the Founding father of Easy Issues, the place he helps startup founders to develop their companies. He beforehand labored throughout startups, companies resembling R/GA, and world manufacturers together with American Categorical and Mastercard.

Eugene Leow, Conquest Creatives

Eugene is an Search engine optimization and SEM specialist who serves because the Advertising Lead at Conquest Creatives. By his experiences, he has helped increase visibility and enhance buyer conversion charges for a number of manufacturers.

Yeap Ming Feng, Seedly

Because the Head of Private Finance platform Seedly, Ming Feng has reshaped the fintech area by means of the lens of promoting and Search engine optimization. He presently serves as a mentor at ACE.SG’s incubator program.

Eugen Kim, First Web page Digital

Eugen is the Head of Technique at Singapore-based company First Web page Digital. Together with his background in enterprise capital partnerships and digital advertising, Eugen focuses on crafting complete methods for enterprise-level purchasers. 

Ahrefs and SEOptimer are just about the one Search engine optimization software program firms in Singapore.

Should you aren’t already acquainted with us, Ahrefs is Ukrainian-founded and headquartered in Singapore. Our complete Search engine optimization toolset is utilized by advertising groups at LinkedIn, IBM, Adobe, and lots of others.

In the meantime, SEOptimer is an Search engine optimization audit and reporting software that gives white-label Search engine optimization experiences. Its buyer base additionally consists of some distinguished firms: Deloitte, Ogilvy, and Shopify.

Past these, a number of digital advertising companies in Singapore supply search-focused providers. Listed here are just some: Disruptive Digital, First Web page Digital, OOm, Mamba, Kytte, Clicker Media, Overdose Digital, and Site visitors Bees. 

Remaining ideas

Singapore’s Search engine optimization area will all the time stay a distinct segment, however issues are regularly evolving—helped alongside by our very first Search engine optimization convention this October.

Get your tickets to the Singapore Search engine optimization Summit 2023 earlier than they promote out! ✨ And if I missed out on that includes your Search engine optimization neighborhood, drop me a message right here.



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