A leaked inner memo from Matt Mullenweg to the employees at Tumblr outlined plans to shift staff out of Tumblr to different groups in Automattic and run Tumblr on with considerably decreased  staffing.

Matt Mullenweg subsequently confirmed that the leak was real and provided a proof of what’s occurring with Tumblr.

Tumblr Not Incomes Sufficient

The underside line with Tumblr is that the turnaround they have been working towards by no means materialized and is subsequently not incomes on the ranges that they had deliberate to achieve.

Tumblr was bought from Verizon for $3 million {dollars} in 2019. Verizon had acquired Tumblr from their acquisition of Yahoo, which had bought Tumblr for $1.1 billion {dollars} years earlier.

The worth was proper however Automattic is claimed by Mullenweg to have spent $100 million {dollars} attempting to show Tumblr round.

However that by no means occurred.

What’s Taking place To Tumblr Staff

The leaked memo and subsequent tumblr submit by Mullenweg defined that 139 staff from the product facet of Tumblr could have the prospect to decide on different jobs at Automattic.

Staff within the Buyer Assist and the Belief and Security groups can stay at Tumblr, there are not any plans to allow them to go.

Mullenweg’s assertion he made references to varied groups at Tumblr by their inner names.

So it helps to know what the interior names for varied groups are:

• Bumblr is the interior title for the staff on the product facet.
• Happiness is the interior title for the customer support staff.
• T&S is a reference to the Belief and Security staff.

Mullenweg’s leaked announcement defined their plans:

“As we talked about prior to now, if it doesn’t work we’ll have a backup plan and arrange the enterprise so we don’t must let anybody go, we’ll simply must mirror and resolve the place else we should always focus our vitality collectively.

This plan is going on now: nearly all of the 139 folks in Bumblr will swap to different divisions.

No plans for any switches in Happiness or T&S.”

What’s Subsequent For Tumblr

No plans to close down Tumblr have been introduced. The plan presently is to create a plan for the best way to function Tumblr with a decreased crew of staff.

Automattic continues to be centered on persevering with in 2024 to see what they’ll do by way of efficiency.

Learn Matt Mullenweg’s assertion in regards to the leaked memo on Tumblr:

Translation of Internalspeak to Externalspeak

Featured Picture by Shutterstock/BigTunaOnline