Google’s Search Liaison, Danny Sullivan, stated on X that simply because content material is outdated, it doesn’t suggest that content material is unhelpful. He stated, “Simply because one thing is older would not make it unhelpful.”

The query was from Matt Cannat who requested, “Could be good for Google to launch steerage for information publishers. There’s no method we are able to return up to now and replace topical articles — these websites are vastly completely different than those that are constructing authority on particular KPs with evergreen posts.”

Wherein Danny Sullivan from Google replied, “If content material is written for individuals first, that is all that must be thought of (as our steerage says). Simply because one thing is older would not make it unhelpful.”

This was in reference to my protection that the useful content material replace makes use of machine studying.

Listed below are these posts:

If content material is written for individuals first, that is all that must be thought of (as our steerage says). Simply because one thing is older would not make it unhelpful.

— Google SearchLiaison (@searchliaison) October 30, 2023

Now we have a number of outdated content material on the subject of outdated content material right here.

Discussion board dialogue at X.