Whereas Google has a transparent definition of what key phrase stuffing is on its spam insurance policies web page, Danny Sullivan, Google’s Search Liaison, defined that it isn’t concerning the variety of instances a phrase is repeated on a web page. Fairly, it’s about how the phrases on the web page learn, he defined.

Danny Sullivan wrote on X, “As to the repetition, sure, I see that phrase used quite a bit. Key phrase stuffing is precise spam and tends to be repeating a time period in non-sensical patterns again and again. Not at all times, however individuals additionally should not be paranoid that in the event that they use a time period quantity instances then they’ve tipped over into key phrase stuffing.” “It does not actually work that approach,” he mentioned.

How does it work? Sullivan wrote, “As a substitute, it simply tends to be not useful writing. “Welcome to our article about THIS THING. Many peopl surprise if THIS THING is the most effective of THIS THING. We’re right here to clarify why THIS THING is certainly the most effective of THIS THINGS you may get.”

“That is simply not how individuals sometimes write and clarify issues. That is repetition extra seemingly as a result of one thing thinks “I must say this in full usually in order that Google actually will get it.” No, we do not want issues that always. Now we have fairly good methods to research language and perceive which means and ideas. The easiest way to align with that’s simply write such as you would for individuals,” Sullivan defined.

The definition from the spam insurance policies web page reads, “Key phrase stuffing refers back to the observe of filling an internet web page with key phrases or numbers in an try to control rankings in Google Search outcomes. Usually these key phrases seem in an inventory or group, unnaturally, or out of context. Examples of key phrase stuffing embody:”

• Lists of telephone numbers with out substantial added worth
• Blocks of textual content that listing cities and areas that an online web page is making an attempt to rank for
• Repeating the identical phrases or phrases so usually that it sounds unnatural. For instance: “Limitless app retailer credit score. There are such a lot of websites that declare to supply app retailer credit score for $0 however they’re all faux and at all times mess up with customers in search of limitless app retailer credit. You will get limitless credit for app retailer proper right here on this web site. Go to our limitless app retailer credit score web page and get it at the moment!”

Once more, that is all about how individuals wish to devour your content material.

Right here is that tweet, click on to learn the total message:

You aren’t getting penalized for making useful updates to a web page. Anybody can replace their pages any time if they’re doing that as a result of the replace is designed to assist individuals. When you’re eradicating stuff you probably did since you although “this was primarily to assist my Google rankings,” that is…

— Google SearchLiaison (@searchliaison) October 31, 2023

Discussion board dialogue at X.