Google appears to be testing exhibiting a promotion for Amazon Prime membership instantly within the Google Buying search outcomes interface. It’s this line that has a small Amazon brand and says “Amazon Prime member advantages: Prime members get quick delivery on eligible objects, unique offers & extra.”

This additionally works for Nike membership.

This was noticed by Menachem Ani who posted on X about it. I’m able to replicate it.

Here’s a screenshot exhibiting the promotion (click on to enlarge):

Here’s a screenshot exhibiting the overlay after you click on on the promotion line (click on to enlarge):

Once you click on on any of these “be part of now” hyperlinks, it takes you to Amazon to purchase Prime membership.

This additionally works for Nike membership as proven by Feedarmy:

I’m wondering what that advert prices?

Replace: I’m advised this isn’t an advert, extra particulars right here:

Hello, It isn’t an advert, that are all the time labeled. This characteristic is a part of the service provider loyalty program that retailers can be part of by way of Google Service provider Middle. This Assist Middle article has extra about this system & get began https://t.co/JXsPew6Gge

— AdsLiaison (@adsliaison) November 10, 2023

Discussion board dialogue at X