Google has launched model 2.5 of the Google Adverts Editor, this comes 17 weeks since model 2.4 was launched in Jul 2023. The brand new model positive factors marketing campaign stage broad match, search themes, DSAs to PMax and way more.

PPCGreg noticed this earlier however the launch notes did not go reside till yesterday afternoon:

tip: I like to recommend uninstalling the previous model earlier than putting in the brand new one.

— Greg (@PPCGreg) November 1, 2023

Right here is the complete checklist of modifications you may anticipate in model 2.5 of Google Adverts Editor.

App URL for App Set up Adverts

Now you can add app deep hyperlinks for App Set up Adverts via the App URL area, just like App Engagement Adverts.

Routinely created belongings in Advert Power of responsive search advertisements

Advert Power of responsive search advertisements will take routinely created belongings into consideration to make sure that Advert Power outcomes are correct.

Asset supply in asset report

The “Asset supply” column is now obtainable for channel stage, asset group stage, and advert stage asset stories. This column lets you differentiate between routinely created belongings and advertiser supplied belongings.

Extra fields in Discovery product advertisements

Discovery product advertisements now help the next extra fields:

• Movies
• Lengthy headline
• Path 1
• Path 2

In-feed video advertisements

Editor now helps in-feed video advertisements in Discovery campaigns. In-feed video advertisements have options of each Discovery advertisements and responsive show advertisements.

Textual content mode for choosing movies

Now you can change between the video picker and textual content mode within the video asset library. In Editor v2.4, a video picker was used to pick movies to be added to advertisements. With textual content mode, now you can enter uncooked video IDs to pick movies.

Marketing campaign stage broad match

Editor now helps the broad match key phrases marketing campaign setting. When enabled for a marketing campaign, solely broad match key phrases might be added. Any present non-broad match key phrases will probably be modified to broad match.

Video view campaigns

Editor now helps Video view campaigns, that are Video campaigns with Goal CPV bid technique and multi-format video advertisements.

Search themes in Efficiency Max campaigns

Editor now helps search themes in Efficiency Max campaigns. Search themes assist you to present Google AI with invaluable details about what your prospects are looking for and which subjects result in conversions for what you are promoting.

Change Textual content instrument for product teams

Now you can use the Change Textual content instrument to exchange items of textual content all through all elements of a product group. For instance, this can be utilized to shortly repair a model title that was constantly mistyped, wherever it seems within the set of product teams.

System concentrating on in Discovery campaigns

Now you can allow cellular provider concentrating on, and marketing campaign stage machine bid changes for desktop, cellular, pill, and TV in Discovery campaigns. For bid changes, the one changes allowed are 0% and -100%.

Model settings for Search and Efficiency Max campaigns

Editor now helps model settings for Search and Efficiency Max campaigns, particularly:

• Model restrictions for Search
• Model exclusions for Efficiency Max

Options associated to Dynamic Search Adverts in Efficiency Max campaigns

Editor now helps options associated to Dynamic Search Adverts in Efficiency Max campaigns, together with:

• Including Dynamic Search Adverts in Efficiency Max campaigns
• Specifying web page feeds to make use of in your Efficiency Max campaigns
• Supporting webpage concentrating on for asset teams

Advert format controls for Video attain campaigns

Now you can select the advert codecs that present for Video attain campaigns, together with:

• In-stream advertisements
• In-feed advertisements
• Shorts advertisements

Advert group stage location and language concentrating on for Demand Gen campaigns

Now you can configure your language and site concentrating on for Demand Gen campaigns on the advert group stage. Observe which you could solely select the extent of concentrating on throughout marketing campaign creation, and it will probably’t be modified afterwards.

Dynamic Search Adverts campaigns to Efficiency Max improve instrument

Editor now reveals suggestions to improve your Dynamic Search Adverts campaigns to Efficiency Max. If you apply this suggestion, a particular instrument will run and create a migrated Efficiency Max marketing campaign. You may apply a number of suggestions on the identical time emigrate Dynamic Search Adverts campaigns in bulk.

Within the instrument, you may monitor the standing of every marketing campaign migration per account. Observe that Google Adverts Editor will probably be unavailable till the migration course of is full.

After the migration course of is full, the instrument will obtain the draft campaigns and present if any upgrades failed. The downloaded draft campaigns will even present any errors that must be fastened, akin to lacking belongings. After the errors are fastened, the suggestions are utilized in real-time.

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