Telco market is primed for disruption, analyst agency finds, as a consequence of impacts of GenAI and extra

What telecom tendencies can the trade count on to form 2024? Juniper Analysis has put ahead a listing of 10 that it sees as being paramount for telcos within the coming yr, which incorporates every little thing from an elevated give attention to sustainability in telecom provide chains, to 5G Superior community developments and using generative synthetic intelligence in advertising and marketing campaigns.

General, Juniper notes in a associated white paper that whereas its record comprises 10 tendencies, these are being formed by 4 themes: Continued development of 5G expertise, disruption fueled by AI, “revolutionary sustainability” that can rising be high of thoughts as a part of decision-making, and an evolution in messaging that features Apple’s embrace of Wealthy Communications Companies (RCS).

“The telecommunications trade has seen fast digital innovation during the last decade, pushed by advances that drastically enhance the effectivity with which new telecommunications providers could be launched,” stated Juniper Analysis’s VP of Telecoms Market Analysis Sam Barker. “Over the approaching yr, we count on operators to capitalize on this effectivity and make daring strikes to raised place themselves amidst the key technological and enterprise shakeups on the horizon.”

Juniper ranked the tendencies from most (1) to least impactful (10). “We contemplate the highest 5 tendencies to be essentially the most important over the following yr, however all 10 can have main repercussions throughout the ecosystem,” the agency concluded within the white paper.

Juniper laid out these 10 tendencies as:

1. Acceleration of satellite tv for pc launches throughout the course of 2024, bringing the additional integration of terrestrial and mobile non-terrestrial networks (NTN). “Satellites will play a crucial position within the improvement of 5G networks in 2024,” the agency concluded, serving to 5G networks to attain protection in underserved areas and enhancing efficiency and capability, in addition to enhanced backhaul assist and higher community resilience. Juniper Analysis anticipates that there might be greater than 300,000 connections accessing 5G satellite tv for pc networks in 2024.
2. Better use of open APIs in telecom, which Juniper Analysis stated is being pushed by rising fraud and rising SMS pricing.
3. Using GenAI to “revolutionize conversational AI” and automate personalised advertising and marketing, enabling telcos to establish and phase audiences based mostly on demographics and habits.
4. Juniper additionally expects that integrated-SIM, or iSIM, units will proliferate throughout the course of 2024, notably pushed by low-power wide-area (LPWA) community applied sciences the place lowering measurement is a precedence.
5. The approaching into pressure of the European Union’s Digital Markets Act regulation, which Juniper says is forcing massive tech “gatekeepers” to develop cross-platform interoperability and is a driver behind current developments similar to Apple supporting RCS.
6. The analyst agency additionally expects that rising 5G information roaming visitors will drive the adoption of GSMA’s Billing and Charging Evolution (BCE) 2.0 protocol, as a consequence of income losses related to continued use of Transferred Account Process (TAP). “Particularly, BCE will allow operators to use differential pricing for roaming entry to totally different community slices on 5G standalone networks,” Juniper stated.
7. Sustainable initiatives by telcos are anticipated to be prioritized, with a selected give attention to making use of AI and machine studying, looking for sustainable provide chains and extra energy-efficient gear and batteries.
8. Giant Language Fashions (LLM) will decrease the obstacles of entry for voicebot implementations by enterprises. “Voice providers should proceed to evolve; enhancing not solely the standard of providers, but in addition the pliability afforded to enterprises,” Juniper defined. LLM-driven voicebots are anticipated to be more and more leveraged throughout verticals, as companies search to decrease prices and enhance response occasions.
9. 5G Superior networks will assist new mobility and prolonged actuality markets, Juniper stated. The following iteration of 5G “can have important profit to the leisure and training sectors, by offering assist for extra interactive software use instances. Operators should capitalize on this rise of recent use instances by supporting enterprise fashions that leverage APIs for service entry,” the agency added.
10. Extra holistic, network-wide AI implementation that can drive elevated perform effectivity. “We count on network-wide AI implementation to come back to the fore in 2024. This can embrace AI providers that may entry information from everything of the community, from the core to edge nodes, relatively than in isolation,” Juniper stated.

Extra insights within the full white paper, accessible right here.